Scent by SIX’s story starts with founder Jason Lee’s conviction that fragrance has a deeper purpose beyond smelling good — to soothe and heal, and to be a salve for mental health. He then left his job to start his own scent company and crafted fragrances for and together with the less fortunate. Unique fragrances became a specialty, such as “2065 Ujong”, the brand’s olfactive interpretation of Singapore in the year 2065. The power of imagination and the knowledge that scent is powerful are tenets the brand holds close.